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RETURN ON INVESTMENT OF WEBSITE – the value of a website

Have you ever questioned yourself whether there are gains or (are there paybacks) from having a website ,do we really have some returns that pays off the sweat that you probably have invested in getting the site up and running, for most businesses a website is just an online brochure where they advertise their services and  products or location and contacts and many never go passed that and this makes it a liability for a business since it does not generate a direct income and people never really know if it converted a customer or not.

Different websites have different ways of returning the money spent on it or being a valuable asset, lets understand the ways of finding a website valuable or making it worth.

Determining the value of a website.

As explained earlier, depending on the functionality or type of a website we are able to know the value it holds to a firm, putting aside e-commerce websites that have a direct way of generating income

 an example is if a school websites gets a good number of new students enrolling via the online application on the website –  this shows that the website plays a big role in converting new clients to enroll through finding it on search or through recommendations and the content found on the website.

Is it the internet that pays or ?’ 

Is it possible that I can retrieve my money that I have invested in a website that I own ?

I strongly believe that anyone who builds a website hoping to gain some returns from it has to associate to that particular goal that he is aiming at achieving,

To generate income from a content website, its owner first must monetize it, or build it to generate income. Typically, noncommercial or nonbusiness websites attempt to generate income from ads posted on their pages. … A website that generates a thousand ad clicks per day would earn its owner $15 daily or $450 monthly.

Make Your Own Website A Showpiece: Your first chance to show off your web development skills might be building your own freelance business website. As you take on new projects, you can use this website as a great place to show off your portfolio and client testimonials that exemplify your expertise

 Affiliate Marketing (.. and Affiliate Links)

How Does Affiliate Marketing Monetize Your Site?

Affiliate marketing is one of the most popular in other words it’s seen as the fastest (quickest) way to make money from your website or blog.

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.


Cutting to the chase, taking a product or brand (these are mostly clothes, accessories, and other offline goods.) that you like and really recommend. Then on your website, you endorse the product and promote it to your website visitors and email subscribers. If the product or service resonates with these people, they’ll click on your affiliate link, purchasing that particular product you recommended (while you get a portion of the sales price).

The commission might range from 30% of the product or service price, up to as high as 70%. For example, if the split is 50% and you promote an ebook that costs $100, you’ll get $50 for simply referring the buyer. Quite a sweet deal, huh?!

Taking a look back at the pandemic outbreak you realise that most companies hardly gained anything like the moments before the pandemic, by this most websites were at function and the main target was on companies recommending certain brands and in return they get a return in their pockets as an appreciation(commission).

The beauty of affiliate marketing is that you will not need to create a product and sell inorder to earn the money.

“Pay Per Click” Advertising (Google Adsense)

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” Howard Luck made it so clear.

In most cases we think that no one clicks and reads on ads, i agree but on most occasions we are taken away by the interesting things on the sites and as quoted by LUCK sometimes these are ads.

How will ads really make me gain some value as  a website owner 

</ “pay per click” >

AdWords are the advertisements that show up on the top of Google search result pages.

AdSense is the reverse, allowing publishers to tap into Google’s immense advertising network so that other advertisers can run ads on their website.

The best part about this system is how simple everything is.

Once you sign up, Google will place a simple code on your website that will identify the content of your site and start displaying relevant advertisements. For example, if your site is about pets (dogs & cats), Google AdSense will start showing your visitors ads for cat food, dog training, and more.

You get paid each time someone clicks on the ad. (Yes, it’s really that easy!)

Your cut might be anywhere from $0.50 to $5 per click. When your site has enough traffic, you can make hundreds (if not thousands of dollars) each month.

 Sell Ad Space

Incorporating Google’s AdSense on your website is just one way to make money from online advertisements.

In this way you’re already gaining from your site 

selling  your own ad space directly to companies looking to sponsor different blogs. You can come up with a price for each space, for example: “Sidebar banner ads will cost such and such an amount  per month”.

The good thing with ads is that it is not tied to a particular price, you as a site owner can define your own price, just name a price for it, being lenient most sites tend to name their prices based on what they really think it is worth like for the case of selling direct ad space.

In this way you are in position to earn a penny in your pocket…

 Accept Donations From Visitors (readers and visitors to your site)

This is an easy means of requesting  money from visitors and readers who visit your site.

Accepting one-off donations isn’t a fast road to wealth, but it can help you cover expenses in the short-term if people like what you have to say and want to support your journey.

it might be a method of maybe they will get touched and donate but as long as someone is in position to give you something you won’t go home empty handed like i mentioned earlier on in the short term.

One of the common ways to make more money from your website means getting those visitor numbers UP.

 Leads’ generation for Other Companies 

Most businesses today thrive on new leads coming in their doors to inquire about their products or services.

It’s no surprise that they’re always on the lookout, searching for creative ways to find new sources of leads to help them grow.

For example:

Let’s say you have a website about teaching math skills. Your reader’s information (like their email address or phone number) would be of great value to different online schools who’re looking to sell their courses to eager, proactive students.

Basically, you’re connecting the dots; playing the matchmaker by introducing two parties who can benefit one another. While it’s similar to how affiliate marketing works, in this case, it doesn’t actually matter if your reader ends up purchasing their product or not. They’re just looking for an introduction at this point.

Now when get locked into this company as a lead it always automatic that you will in a greater position to generate income from them, because they will see the services provided by your site as a root to their thrive up (growth)

Flip Your Websites (Create > Sell > Reinvest)

Believe it or not, there’s almost always a market out there for your website.

That means if you’ve built up a following  (or possibly even sold a few products or included advertising on your site), you might be able to sell it to someone else and make a quick buck.

To be honest, we typically don’t suggest people plan on flipping their website or blog (we’re a bigger fan of creating something for the long term).

But as a means of attaining quick money that is a big throw-up to look out to which returns value back into your pockets as we mentioned earlier (ROI).


Guest written by Ochan Andrew