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It’s almost impossible to overstate the importance of website ownership to businesses, large and small alike. You might be surprised to know that nearly half of all small businesses don’t have a website not knowing the benefits they are missing out on.

Having a website and online presence strategy allows you to market and advertise your business around the web on social networking sites, forums and through pay-per-click advertising programs which leads to build up to make worthwhile impact on your business’s marketing campaign.

1. Websites don’t sleep or close up. (always Online)

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Imagine how many sales you could make if you never slept. Luckily you don’t have to give up sleep to reach your customers 24/7. With a website you provide your customers access to your product or service at any time of day or night. They never take a break, they don’t have a time limit when to access it, they work around the clock even on holidays or weekends and at your fingertips. The website will always be an available resource for information that could otherwise be accessible during your company’s business working and non-working days.

2. Websites are important for visibility.

Today many businesses offer goods and services to people who never set foot in their physical location owing to an established online presence by means of a responsive website. This helps your customers to learn or know more about your goods and services in detail, what they do and how to use them.

They provide the possibility to market and connect to millions of customers around the world which could help a business serve their goods or services on a large scale. Even if people have heard about your company, they may want to carry out research online before leaving the house. However, it’s not possible to reach those customers in your desired audience if they don’t know you exist, which makes a website important and beneficial.

3. Websites allow a business to share their history and vision.

Discussing your history lets the user know how long a business has been operating, upcoming products, contributions the business has made, long term and short-term goals generally sharing your story. This shows confidence and ambition, and lets customers know that you plan to be around for a long time.

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4. A website also helps you set apart from competition.

Each company’s website content is unique. That means that you have an opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition. If they have a website and you don’t, then you have just lost a customer determining which business they wanted to use.

5. Websites are super convenient for customers.

You never know when a customer is looking for information about your company. They have a luxury of checking from the comfort of their homes or even beds. What if you are in a new area and need to buy some shoes, the local shopping area is a little out of your way what are you going to prefer? Travel miles to get the shoes, or have a quick look online and see if there is an option for you. If there is a suitable store then you are going to make the journey.

6. Websites act as information banks for your customers.

If your business has multiple products these can be displayed with detailed information about them. You are able to display products in rich formats such as multiple images, interactive images, and videos for the customers. Thus, doing away with expensive, bulky catalogs and that you can update within moments. You can show any information, such as testimonials from customers, or even use part of your site as a full portfolio of your work. Acting as an online library giving quick, easy access and unlimited scope of information.

Conclusion

If you want an effective website or one that can help you take your business to another level, you have to be prepared to invest in one.

A website is not an expense. It is an investment because you should expect a return on your money within a period of time.

For your investment to payout, you have to make sure your website is professionally designed, fully functioning with fast download speed, and packed with great content.

Thank you

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